Part A: Principles and Functions of Management

Unit I: Nature and significance of Management (Periods 14)

Management - concept, objectives, importance
Nature of management; Management as Science, Art, Profession.
Levels of management - top, middle, supervisory (first level)
Management functions - planning. organizing. staffing. directing and controlling
Coordination - nature and importance

Unit 2: Principles of Management (Periods 14)

Principles of Management - meaning, nature and significance
Fayol’s principles of management
Taylor’s Scientific Management - Principles and Techniques

Unit 3: Business Environment (Periods 10)

Business Environment - meaning and importance
Dimensions of Business Environment - Economic, Social, Technological, Political and Legal
Economic Environment in India; Impact of Government policy changes on business and industry, with special reference to adoption of the policies of liberalization, privatization and globalisation

Unit 4: Planning (Periods 14)

Meaning, features, importance, limitations
Planning process
Types of Plans - Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.

Unit 5: Organising (Periods 16)

Meaning and importance.
Steps in the process of organising.
Structure of organization - functional and divisional.
Formal and informal organization.
Delegation: meaning, elements and importance.
Decentralization: meaning and importance.
Difference bctween delegation and decentralization.

Unit 6: Staffing (Periods 16)

Meaning, need and importance of staffing
Staffing as a part of Human Resource Management
Steps in staffing process
Recruitment - meaning and sources
Selection - meaning and process
Training and Development - meaning and need. Methods of training : job rotation, apprenticeship, vestibule and internship.

Unit 7: Directing (Periods 22)

Meaning, importance and principles
Elements of Directing
Supervision - meaning and importance
Motivation - meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives.
Leadership - meaning, importance; qualities of a good leader
Communication - meaning and importance, formal and informal communication; barriers to effective communication.

Unit 8: Controlling (Periods 14)

Meaning and importance
Relationship between planning and controlling
Steps in the process of control
Techniques of controlling : budgetary control,

Part B : Business Finance and Marketing

Unit 9: Financial Management (Periods 22)

Meaning, role, objectives of financial management
Financial planning - meaning and importance;
Capital Structure - meaning and factors
Fixed and Working Capital -Meaning and factors affecting its requirements.

Unit 10: Financial Markets (Periods 20)

Concept of Financial Market: Money Market- nature, instruments.
Capital market: nature and types - primary and secondary market.
Distinction between capital market and money market.
Stock Exchange - meaning, functions, NSEl, OCTEI, Trading Procedure.
Securities and Exchange Board of India (SEBI)- Objectives, Functions.

Unit 11: Marketing (Periods 30)

Marketing - meaning, functions and role
Distinction between marketing and selling
Marketing mix - concept and elements
Product - nature, classification, branding, labeling and packaging
Physical distribution: meaning, role; Channels of distribution -meaning, types, factors determining choice of channels.
Promotion - meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising
Price: factors influencing pricing

Unit 12: Consumer Protection (Periods 16)

Importance of consumer protection
Consumer rights
Consumer responsibilities
Ways and means of consumer protection - Consumer awareness and legal redressal with special reference to Consumer Protection Act.
Role of consumer organizations and NGOs.